“Because the most immediate and fun way to get to the Spanish people is to get to the English people first.”

• Awards:

  • Club de creativos 2020.

• Client:

  • Repsol- Waylet

• Insight:

  • Spanish people are capable of driving extra kilometres of a route marked with the aim of saving some money on fuel. Even during the year, thousands of people cross the border to refuel in Gibraltar. But Waylet, the new Repsol app that saves money on gasoline, makes this no longer necessary.

• Idea:

  • A fun communication campaign that targets the citizen of Gibraltar in order to make them jealous of our low prices and app discounts (that they can only have in Spanish territory).