Hands insured

“Like the great stars can’t do incredible things without a part of their body, our cooks can’t prepare this amazing KFC chicken without their hands”

• Awards:

  • YCN Winner 2019.

• Challenge:

  • Client: KFC.

  • Target: Young people who don’t think in KFC as restaurants where the whole process of cooking and mixing the secret blend of herbs and spices is done by hands.

  • Idea: KFC insures the hands of all their cooks in all their restaurants around the world.